The CMA 2009 and its partners issue a collection of official pins in support of literacy

Febuary 26, 2009
The 2009 World Acadian Congress (Congrès mondial acadien 2009, or CMA 2009) and its four major financial partners announced today the issuing of a set of limited edition promotional pins, with all proceeds going to support literacy programs.

Aliant , the Caisses populaires acadiennes, the Food co-ops of the Acadian Peninsula and Northumberland Dairy decided to join efforts to promote the 2009 World Acadian Congress by issuing a series of five pins. When joined together, these pins form the symbol of the "Stella Maris" star found on the Acadian flag. This collector's series will be issued at the rate of one pin per month starting March 1, until the month preceding the World Acadian Congress, scheduled from August 7 to 23.

All proceeds from sale of the pins will be used to purchase books through the Caisses populaires acadiennes' Lire, découvrir et grandir literacy program and the Aliant Pioneer Volunteers personalized reader program "I Like ME!". "This is a unique way to promote the CMA 2009 and to spark interest for this upcoming event. In addition, the initiative from our generous partners will also benefit our youth, which is all the more important because our youth represent an important group for the CMA 2009" says Mr. Jean-Guy Rioux, president of the CMA 2009.

The pins, produced in a limited quantity of 3000 copies each, will be available for sale for one dollar each, with the exception of the middle section of the pin representing the CMA 2009, which will be available starting Marsh 1 at the cost of five dollars, including the gift box. A new section of the pin will be made available on a monthly basis starting in April until July inclusively.

Pins will be available for purchase at the following locations: participating Aliant authorized dealers, participating Caisses populaires acadiennes, Food co-ops of the Acadian Peninsula and the Northumberland Dairy Distribution Centre in Miramichi.

Finally, during the 2009 World Acadian Congress, collectible display cases containing all five pins will be available at the CMA 2009 traveling gift shop for $25 each. Only 500 copies of this limited edition item will be available.

For media interviews:

Caisses populaires acadiennes:
Mario Griffin
Communications and Public Relations Consultant
mario.griffin@acadie.com
Telephone: 506 726-4785
Fax: 506 726-8220

2009 World Acadian Congress:
Marie-Joëlle Bergeron
Communications, Marketing and Partnership Assistant
marie.joelle.bergeron@cma2009.ca
Telephone: 506 336-2019
Fax: 506 336-2002